Segments

Segments allow you to group contacts based on shared attributes, behaviors, or engagement history.

This could include tags like “New Leads,” “Active Clients,” “Newsletter Subscribers,” or “High Value Customers.”

By creating custom segments, you can target your communication and campaigns more precisely, ensuring relevance and improving conversion rates.

Segments are dynamic, meaning contacts can be automatically added or removed based on updated conditions or activity.

This feature supports highly personalized marketing and smarter sales workflows, helping you deliver the right message to the right audience at the right time.